Doing
business online today entails a lot of “justifying the cost” decisions.
Depending on one’s business and the size of one’s business, establishing a data
center is one that requires a judicious use of business resource. Many big
businesses typically establish their own data centers, since their online
earnings are enough to handle the cost of running such a center. Most of the
time, it is a matter of security for a medium sized business to operate its own
data center. This hands-on approach to data security is meant to protect a
competitive advantage they have. But operating a data center for a small
business is simply not justifiable, with the cost of the servers alone a big
deterrent to such an investment. But it is still possible for a small business
to find a competitive advantage when selling online by considering the best
among web hosting plans that fit
their budget and requirements.
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While
subscription cost is a big factor for a small business looking for what is
best among web
hosting plans, what is more important is that the plan be scalable,
especially in terms of bandwidth and data storage capacity. A number of web
hosting providers have failed in this respect, underestimating the requirements
of their customers, leading to problems on their servers that limited the
availability of subscriber websites on the Internet, which caused these
subscribers to look for better providers. And a lot of providers in this
industry have responded to these industry problems, improving their server
capacity to be able to offer unlimited bandwidth and unlimited data storage
capacity to subscribers. These capacity increases will come in handy once the
small business decides to develop new websites, offer new functionalities on
their sites or open new email accounts to service their clients.
A
big trend among the providers of web
hosting plans is the bundling of value services to with the subscription.
Perhaps as a means of creating loyalty among subscribers, these providers have
probably forged agreements with apps developers so that their apps can be used
by subscribers to the service. Notable among these apps are those that are used
in website development, where easy to use web development apps are free to be
used by subscribers in creating their web pages. Apps for monitoring website
performance as well as those that do analytics and ranking studies are also
among the free offering of some web hosting providers. And marketing credits
are also given to subscribers so that their websites get advertised on popular
sites.
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| WEB HOSTING PLANS |
It
is interesting how web hosting providers are acting more like partners than
merely just service providers to small businesses. Perhaps it is an interaction
of factors – strategic alliances with apps developers, the need to retain
clients and the need to rationalize their data equipment resources – that is
driving this trend. Whatever the reason, small businesses, especially those who
are about to enter the online business community, will benefit greatly from
these bundled services, as the need to deal with individual providers of
services in the development of an online presence becomes unnecessary.
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